Our Company

Team Photo Northern Lights in Tromso

About Us

These are the moments that etch themselves into your memory, whether it’s the mesmerizing dance of the Northern Lights, immersing yourself in the vibrant tapestry of a new culture, or indulging in a delectable fine dining affair. This philosophy drives us to intimately acquaint ourselves with each destination we offer, enabling us to provide unparalleled, first-hand knowledge of the experiences and the places they are found. We are firm believers in the power of tailor-made journeys, which is why everything we do today is meticulously crafted to cater to our customers’ unique requirements. After all, it’s your holiday, and we believe you should have the freedom to curate it according to your preferences and desires.

Experience the Difference

Where You Come First
Our interests and dreams shape every itinerary we build. We pay close attention to your desires, crafting an experience that feels effortless and truly yours.
Authenticity You Can Trust
Our experiences are carefully chosen to capture the genuine spirit of your destination. We focus on authenticity, helping you engage with local culture and live the stories of the communities you visit.
Guided by Experience
Having traveled extensively to the destinations we offer, our Travel Designers bring genuine expertise to every itinerary. Their deep knowledge supports impeccable standards and strong supplier connections.
Travel with Meaning
Our promise is to offer you the finest experiences, even where traditional luxury may be out of reach. Through personalised service and genuine connections with trusted suppliers, we create a distinctive kind of luxury, one defined by experience, authenticity, and care.
Protecting Destinations for Future Generations
We prioritise sustainable choices throughout your journey, from transfers to stays and activities, while maintaining the quality you expect. Our passion for the planet drives us to find eco-friendly options that never sacrifice your experience.
We are Award Winning
Awarded Best Luxury Bespoke Tours by the Luxury Lifestyle Awards in 2024 — a mark of excellence that reflects our commitment to crafting the finest tailor-made journeys
Our experienced and enthusiastic Nordic Experience Curators are waiting to create your very own itinerary.
Press & Media Coverage

Featured In

Meet the Team

Abbie Watson Abbie Watson Head of Concierge Amy Mattin Amy Mattin Nordic Experience Specialist Becky Rice Becky Rice Business Support Manager Cat Haycock Cat Haycock Business Support Assistant Chantelle Esterhuyse Chantelle Esterhuyse Business Support Assistant Dipali Thanki Dipali Thanki Accounts Assistant Emma Harkins Emma Harkins Head of Operations Emma Murdock Emma Murdock Finance Controller Gwen Tavares Gwen Tavares Head of Marketing Helga Gylfadottir Helga Gylfadottir Nordic Experience Specialist Hollie Neville Hollie Neville Business Support Assistant Jonathan Cooper Jonathan Cooper Founder and CEO Joely Donmall Joely Donmall Business Administrator Lucy Grant-Sturgis Lucy Grant-Sturgis Nordic Experience Specialist Rachael Fairbairn Rachael Fairbairn Business Support Assistant Sam Wells Sam Wells Business Support Assistant Zoe Zoe Dean Nordic Experience Specialist
Shared Experiences

From Our Customers

Your Experience, Tailored

Tailor your Nordic adventure with our expert guidance, designed around you, every step of the way.