An opportunity to slow down, connect with nature and learn from a community that values sustainability, respect and tradition
Exploring the Sami culture in the Nordics



Reindeer Herding in Sweden and Finland
The Sami culture of Swedish and Finnish Lapland offers one of the most authentic and meaningful cultural experiences in the Arctic. As the Indigenous people of northern Scandinavia, the Sami have lived in harmony with this remote landscape for thousands of years, shaping a way of life that is deeply connected to nature, seasonal rhythms and community traditions. For travellers seeking more than just a winter escape, discovering Sami culture provides a rare opportunity to engage with living heritage in a respectful and immersive way.
Across the vast snow covered regions in Sweden and Finland, the Sami people continue to practise reindeer herding, storytelling, handicrafts and music that reflect their enduring relationship with the land. Reindeer are at the heart of Sami life, not only as a source of livelihood but as a symbol of cultural identity. Spending time with a Sami family offers insight into this bond, where every aspect of reindeer care is guided by knowledge passed down through generations.

Sami Culture
With thoughtfully designed itineraries from Off The Map Travel, visitors can experience Sami culture in a way that respects traditions while creating meaningful connections. These journeys are carefully curated in partnership with Sami hosts, ensuring that tourism supports local communities and preserves cultural integrity. Rather than observing from a distance, guests are welcomed into everyday life, where genuine interactions create lasting understanding.
One of the most memorable experiences is feeding the reindeer alongside Sami herders. Wrapped in warm clothing and surrounded by the Arctic wilderness, travellers can take part in this daily ritual while learning about migration patterns, seasonal changes and the importance of sustainable herding practices. This hands on encounter offers a deeper appreciation of how the Sami people live in balance with their environment. With natural grazing as the preferred way of feeding their herds, due to climate change and deforestation, they have had adapt to feeding the herds in the winter months to make sure they have enough to eat.

Sami Traditions
Equally special is the opportunity to gather inside a traditional Sami tent, known as a lavvu. Here, guests can share in a communal meal prepared over an open fire, often featuring hearty stews made from local ingredients such as reindeer meat, root vegetables and wild herbs. The warmth of the fire contrasts with the crisp Arctic air outside, creating an atmosphere that feels both intimate and timeless. These moments highlight the importance of hospitality within Sami culture, where food and conversation bring people together.
Storytelling is a way of life for the Sami people, preserving the Sami heritage and creating a conversation to address topics and challenges that they are experiencing together. As guests sit around the fire, Sami hosts share tales that reflect their history, beliefs and connection to the natural world. These stories often carry lessons about respect for nature, resilience and community, offering a window into a worldview shaped by centuries of life in the Arctic. Listening to these narratives in an authentic setting creates a powerful sense of place that cannot be replicated elsewhere.

The Sami Community
Another unique cultural expression is joik, the traditional form of Sami song. Unlike conventional music, joik is deeply personal and often dedicated to a person, place or animal. Its melodic and rhythmic qualities evoke the spirit of its subject, creating an emotional and immersive experience for listeners. Hearing joik performed in its natural setting is both moving and memorable, adding a rich cultural dimension to any Arctic journey.
Off The Map Travel places great emphasis on responsible travel, ensuring that every Sami experience is conducted with sensitivity and respect. This means working directly with Sami communities, supporting local businesses and avoiding activities that exploit or misrepresent their culture. Travellers are encouraged to approach each experience with openness and awareness, recognising that they are guests in a living cultural landscape.

Exploring Sami culture
Exploring Sami culture in Sweden and Finland, is not just about activities, but about understanding a way of life that has endured despite modern challenges. It is an opportunity to slow down, connect with nature and learn from a community that values sustainability, respect and tradition. Each carefully curated itinerary from Off The Map Travel is designed to provide this deeper level of engagement, combining comfort and authenticity in equal measure.
For those seeking a truly unique Arctic experience, immersing yourself in Sami culture offers something far beyond the ordinary. From feeding reindeer to sharing meals in a lavvu, from listening to ancient stories to experiencing the haunting beauty of joik, these moments create a journey that is both enriching and unforgettable.



Off the Map Travel was great! Alex helped us plan the most amazing 10 day honeymoon to Iceland. He gave us great recommendations and was so patient with us during the planning process!
Arctic Retreat was simply magical. Graham and his team were superb. Their entire focus was on ensuring we had an outstanding experience. The accommodation, setting and food were all excellent. The team, experienced professionals, each brought their own personal touch and local nuance. It was faultless. The dog sledging trip directly from Arctic Retreat was also superb. We would return to Arctic Retreat in a heartbeat.
I used OTMT to organise a holiday to see the Northern Lights for my partner’s 50th birthday. They took the time to understand my priorities, the kinds of places we like to stay and the things we like to do. They recommended a fabulous itinerary in Norway centred around the Lyngen Experience Lodge. The holiday itself lived up to expectations and I have no hesitation in recommending OTMT. They listened carefully during the planning and delivered the perfect present for my partner.
Amy planned a fantastic trip! Everything was very well-thought out. All transfers went smoothly, accommodations were amazing, great restaurant recommendations and the tours were once-in-a-lifetime, can’t book it yourself off the internet experiences. The guides were all fantastic. Communications were prompt and everything worked exactly the way it was supposed to. What a pleasure! Already working on our next trip.
I would thoroughly recommend this company. Their planning and advice was spot on. Alex responded to my calls and emails very promptly. I will definitely use them again for future trips.
We did! Everything was truly wonderful! I think the Holman Husky Lodge was our favourite place. Beautiful accommodations, but best of all, wonderful people! Everyone was so friendly and accommodating, excellent food, we really enjoyed our time there. We also greatly enjoyed Bergen! Opus XVI was beautiful and we loved being able to walk to restaurants and bars and take in the sights. All of our drivers were punctual and friendly. The itinerary was full but not overfull.
Thank you so much! It was an epic trip, we are taking home wonderful memories!
Amy was a great help with planning this trip. Our trip turned out amazing. I also was very grateful for Off the Map’s Front Desk service, which promptly handled an on the spot issue we had.
We really enjoyed our Norwegian adventure despite the -22 days! Unfortunately no real experience of viewing the Lights but we did capture a couple of images on our last night – too much cloud otherwise so lots of snow. We really enjoyed the husky lodge – not at all what we had tentatively imagined. Thanks for your assistance, maybe next time we will see the Lights in all their glory.
The best travel experience ever on every level you can think of during a Lapland expedition (food, activities, timings, accommodation, transport, service, equipment…). I highly recommend Off The Map Travel for their outstanding level of professionalism and detail oriented mindset!
Fantastic trip to Svalbard which delivered the true Arctic experience we were hoping for. The hotels were excellent and the activities – dog sledding and snowmobile expedition were lead by first class guides.
Top tip! The champagne tasting in the world’s most northerly wine cellar in the exceptional Funken Lodge is not to be missed!
Well-organized trip to Norway and Svalbard with great accommodations and activities. Gwen was communicative and responsive to requests. Highly recommend!
We – the whole family – loved the whole journey!!
The accommodations, the activities and especially the great people – thank you very much for this fantastic organisation !!!