A Moment in the Nordics: Jonny Cooper in Conversation with Treehotel Founder Kent Lindvall
The latest episode of A Moment in the Nordics sees Off the Map CEO Jonny Cooper sit down with one of the most visionary names in Scandinavian travel, Kent Lindvall. As the co-founder of Sweden’s world-famous Treehotel and the driving force behind its newest concept, Villa Äng, Lindvall offers a rare insight into the mindset behind some of the Nordics’ most innovative accommodation experiences.
You can listen to the full episode here:
- APPLE – https://podcasts.apple.com/us/podcast/a-moment-in-the-nordics-with-kent-lindvall/id1883651048?i=1000758785876
- SPOTIFY – https://open.spotify.com/episode/4Cr6A9ID6Z65Cq45N0fiaf?si=ea5ba4ae7b734de2&nd=1&dlsi=703c15772c0940c6
From Local Roots to Global Recognition
Kent Lindvall’s story is one deeply rooted in place. Born and raised in the small village of Harads in Swedish Lapland, he has spent much of his life immersed in the surrounding forests and landscapes that would later inspire a global travel phenomenon.
Treehotel, which opened in 2010, redefined what a luxury stay could look like. Suspended high among the pine trees, its architect-designed rooms blend striking design with a deep respect for nature, attracting visitors from across the world.
What makes Lindvall’s journey particularly compelling, as explored in the podcast, is that it was never part of a grand masterplan. The idea for Treehotel emerged organically from a collaboration with filmmakers and architects, evolving into a concept that combined creativity, sustainability and a strong sense of community.
The Philosophy Behind Treehotel
Throughout the conversation, a key theme is Lindvall’s commitment to working with nature rather than against it. Treehotel’s design ethos is centred on minimal environmental impact, with structures that can be installed and removed without disturbing the forest floor.
This philosophy has helped position Treehotel not only as a design icon but also as a leader in sustainable tourism. It is a place where guests are encouraged to reconnect with nature while experiencing architecture that feels both imaginative and grounded.
Jonny Cooper’s interview draws out these deeper layers, moving beyond the headline-grabbing design to explore the values and decision-making that underpin the brand.
Enter Villa Äng: A New Chapter in Nordic Hospitality
The podcast also introduces listeners to Lindvall’s latest project, Villa Äng. Building on the success of Treehotel, this new concept represents an evolution in how travellers experience the Arctic.
Set in the same region of Swedish Lapland, Villa Äng is a private, all-inclusive retreat designed for small groups seeking exclusivity, comfort and immersion in nature. The property spans approximately 400 square metres and accommodates up to ten guests, complete with a private chef, concierge service, sauna and outdoor hot tub.
Unlike the elevated, individual treehouse experience of Treehotel, Villa Äng offers a more intimate, residential feel while maintaining the same commitment to design and authenticity. It reflects a broader shift in luxury travel towards privacy, personalisation and meaningful connection to place.
Importantly, the project is also a family evolution. With the next generation now involved, Villa Äng represents both continuity and innovation, ensuring that the ethos behind Treehotel continues to evolve for modern travellers.
Why This Conversation Matters
For those working in or passionate about experiential travel, this episode is more than just a founder story. It is a case study in how bold ideas, when rooted in authenticity and place, can reshape an entire destination.
Lindvall’s journey highlights several key lessons:
- Innovation does not require scale, but clarity of vision
- Sustainability can enhance, rather than limit, creativity
- The most compelling travel experiences are often deeply personal
Through Jonny Cooper’s thoughtful questioning, the episode offers both inspiration and practical insight for anyone looking to create meaningful, design-led travel experiences.
A Must-Listen for Nordic Travel Enthusiasts
As interest in Nordic destinations continues to grow, particularly among travellers seeking unique and sustainable experiences, voices like Kent Lindvall’s are more relevant than ever.
This episode of A Moment in the Nordics captures not only the story of Treehotel and Villa Äng, but also the spirit of innovation that defines the region. It is a reminder that the most memorable journeys are those that connect people to landscapes, communities and ideas in new and unexpected ways.
For anyone looking to understand the future of luxury travel in the Nordics, this is essential listening.
