For Jonny Cooper, founder of Off the Map Travel, the Nordic countries are far more than destinations—they’re home, inspiration, and an endless landscape of possibility. Based in Swedish Lapland, Jonny lives at the heart of the region we specialise in, giving him a unique vantage point as both a local and a leader in Nordic luxury travel.
But his journey doesn’t stop in Sweden. Throughout the year, Jonny travels consistently across Finland, Norway, Iceland, Denmark, and Greenland, meeting our key partners, scouting emerging experiences, and ensuring we stay ahead in offering the best in tailor-made Nordic holidays.
Because when it comes to exceptional travel, nothing replaces being there.
Being There Matters: Why Firsthand Experience Sets Us Apart
The Nordics offer magic that can’t be captured in a brochure. The hush of a frozen forest, the glow of an Arctic sunrise, or the personal connection with a local guide—these are experiences you must feel to understand.
This is why Jonny’s regular visits across the region are a cornerstone of our company ethos. His firsthand journeys mean we confidently recommend:
- Newly opened lodges that genuinely deliver luxury
- Seasonal activities that provide rare or exclusive experiences
- Partners who prioritise sustainability, authenticity, and guest care
This boots-on-the-ground knowledge is the foundation of our reputation as Nordic travel specialists.
Empowering Our Team Through FAM Trips
Jonny’s leadership philosophy is simple: experience creates expertise.
Every year, we invest in FAM trips for our team—from exploring Iceland’s geothermal wonders to witnessing the Northern Lights in Finnish Lapland or trying world-class Nordic cuisine in Copenhagen.
These trips ensure our specialists can:
- Share real stories and personal insights with customers
- Provide honest, practical recommendations
- Build tailor-made itineraries with confidence and creativity
When our team advises a client, they’re not guessing—they’re remembering what they felt standing in that exact moment.
A Commitment to Knowing the Destination Best
At Off the Map Travel, we don’t rely on third-party descriptions or mass-market trends. We:
- Stay in brand-new accommodations the week they open
- Meet guides in person and understand their strengths
- Test seasonal activities to know who they suit best
- Return often so our advice is always relevant and up-to-date
This commitment ensures every journey we create reflects the very best of the Nordics—not just what’s popular, but what’s truly exceptional.
Our investment in exploration is an investment in our clients. It’s how we protect the quality, authenticity, and luxury they expect from a tailor-made Scandinavian holiday.
Always Exploring. Always Evolving. Always Personal.
Jonny’s ongoing journey through the Nordic countries is more than a travel schedule—it’s the heartbeat of our brand. His firsthand insight, combined with a team empowered through real experiences, is what keeps Off the Map Travel at the forefront of luxury travel in Scandinavia and the Arctic.
When you travel with us, you’re not just booking a holiday.
You’re benefiting from:
- Deep local relationships
- Years of lived experience
- A team that knows the Nordics better than anyone else
And as we continue to explore, learn, and discover, we remain committed to offering journeys that are unforgettable, thoughtful, and truly personal.
