Tailor-made Reykjavík city breaks in a heritage setting – designed around you
Apotek Hotel
Located in the heart of Reykjavík’s historic centre, Apotek Hotel brings Icelandic elegance to life in a former pharmacy turned design-led retreat. Blending art deco heritage with contemporary style, this boutique hotel offers the perfect base for a tailor-made Icelandic escape—whether you’re here for culture, cuisine, or your own quiet corner of the city.
Why Stay at Apotek Hotel?
Overlooking Austurvöllur Square and steps from museums, shops, and harbourside walks, Apotek is perfectly placed for both city discovery and laid-back luxury. From private tastings to secret thermal spots, we’ll tailor your Reykjavík experience from the inside out.
Historic Charm, Personalised Comfort
With its high ceilings, original features, and modern Nordic design, Apotek Hotel is a place to rest, reset, and explore Reykjavík your way.
Expect:
- Elegant rooms and suites with art deco-inspired interiors
- Tailor-made Reykjavík itineraries, from architecture to Aurora hunting
- Access to the award-winning Apotek Kitchen + Bar for Icelandic fusion cuisine
- Unbeatable location near Reykjavík’s top galleries, shops, and Old Harbour
Reykjavík, Your Way
We’ll help you design a city break that suits your style—whether that means exploring Icelandic design studios, soaking in secret geothermal pools, or heading out for a day of wild adventure.
Tailor-made experiences might include:
- Private food tours through the city’s buzzing culinary scene
- Scenic day trips to the Golden Circle, Reykjanes Peninsula, or lava fields
- Northern Lights excursions, by jeep, boat or from secret local lookouts
- Behind-the-scenes access to Reykjavík’s arts and music culture
Itinerary Inspiration for Apotek Hotel
We can personalise your stay at Apotek Hotel and craft the perfect itinerary for you. Here are some examples of how we combine this accommodation with local experiences and give you a taste of the best.
Explore More Options in Iceland
Let us create your perfect Icelandic adventure – a land where fire meets ice and every turn reveals a new wonder. Stay in hand-selected countryside retreats or stylish Reykjavik hideaways, then dive into volcanic landscapes, geothermal lagoons, and thundering waterfalls. Whether you’re chasing the Northern Lights or exploring lava caves and glaciers, we’ll build a unique journey that fuses adventure with comfort, always with a touch of the unexpected.
The Retreat at Blue Lagoon
Luxury subterranean spa, Michelin-starred dining and private lagoon
Skalatot Hotel
Close to stunning waterfalls, volcanoes, glaciers and black sand beaches
Silica Hotel
Refined comfort and luxury in an stunning setting, private lagoon access
Deplar Farm
With two helipads, arrive in style at this super-luxury accommodation
Hotel Húsafell
Relax in geothermal baths, with dark skies for seeing the Northern Lights
Sand Hotel
A peaceful relaxing retreat from the bustling activity of the city centre
Shared Experiences
From Our Customers
Amy was a great help with planning this trip. Our trip turned out amazing. I also was very grateful for Off the Map’s Front Desk service, which promptly handled an on the spot issue we had.
Karen
We originally hired Off the Map Travel in 2020 to set up a trip to see the Northern Lights. That didn’t happen, thanks to COVID. But, we persisted and in March of 2023, we took a 16-day trip that included both Iceland and Norway. IT WAS MAGICAL! Off the Map took care of everything! We were pampered at every stage of our trip. The people they hired and the activities they planned added up to a trip that will set the standard for any we’ll ever take in the future. Alex and his team were fabulous! We recommend them without restraint!
Jim & Kris
The best travel experience ever on every level you can think of during a Lapland expedition (food, activities, timings, accommodation, transport, service, equipment…). I highly recommend Off The Map Travel for their outstanding level of professionalism and detail oriented mindset!
Sophie & Guy
I used OTMT to organise a holiday to see the Northern Lights for my partner’s 50th birthday. They took the time to understand my priorities, the kinds of places we like to stay and the things we like to do. They recommended a fabulous itinerary in Norway centred around the Lyngen Experience Lodge. The holiday itself lived up to expectations and I have no hesitation in recommending OTMT. They listened carefully during the planning and delivered the perfect present for my partner.
Alex
I would thoroughly recommend this company. Their planning and advice was spot on. Alex responded to my calls and emails very promptly. I will definitely use them again for future trips.
Rosie
Off the Map Travel was great! Alex helped us plan the most amazing 10 day honeymoon to Iceland. He gave us great recommendations and was so patient with us during the planning process!
Tori