When people think of international cuisine, Italian pasta, French pastries and Spanish tapas often spring to mind. Finnish food, however, remains one of Europe’s best kept secrets. That is precisely what Visit Finland aims to change with its inspiring “Have Some Finnish” campaign, inviting travellers to discover the country’s rich culinary traditions and authentic way of life.
Finland has long been celebrated for its winter landscapes, thousands of lakes and having a deep connection to nature. Yet its food culture is just as fascinating. Rooted in the changing seasons and shaped by the country’s northern climate, Finnish cuisine focuses on fresh, local ingredients gathered from forests, lakes and fields. Berries, mushrooms, fish, rye, oats and wild herbs all feature prominently on menus across the country.
What makes Finnish food particularly appealing is its simplicity. Rather than relying on complex techniques or heavy seasoning, dishes are designed to showcase the natural flavours of quality ingredients. Whether it is freshly caught fish from a lakeside village, handpicked cloudberries from Lapland or warm rye bread baked using traditional recipes, every meal tells a story about the region from which it comes.
The “Have Some Finnish” initiative encourages visitors to experience this culinary heritage through specially designed tasting menus that highlight the unique flavours of different parts of the country. Developed with the help of local people and talented Finnish chefs, these experiences celebrate regional traditions while offering a modern interpretation of classic dishes.
Of course, no discussion of Finland would be complete without mentioning sauna culture. While it may not seem directly related to food, the sauna is an essential part of Finnish life and often goes hand in hand with social gatherings and shared meals. Sauna traditions are deeply woven into the national identity and have even been recognised by UNESCO as part of Finland’s intangible cultural heritage.
For many Finns, happiness comes from life’s simple pleasures. Spending time outdoors, gathering around a table with family and friends, and taking a relaxing sauna are all part of everyday life. These traditions help explain why Finland consistently ranks among the happiest countries in the world. Nature, community and wellbeing are closely connected, creating a lifestyle that many visitors find both refreshing and inspiring.
Travellers looking for authentic experiences will find plenty to enjoy throughout Finland. In the coastal archipelagos, seafood takes centre stage, while the forests of Lapland provide ingredients that reflect the rugged beauty of the far north. The Lakeland region offers a combination of traditional food culture, stunning scenery and opportunities to experience the famous Finnish sauna beside a tranquil lake.
What makes Finland particularly appealing is that it remains relatively undiscovered compared with many other European destinations. Visitors can enjoy world class food experiences without the crowds, meet passionate local producers and gain insight into traditions that have been preserved for generations.
The next time you are planning a trip and searching for something a little different, consider following Finland’s invitation to “Have Some Finnish”. Beyond the spectacular landscapes and Northern Lights lies a food culture built on authenticity, sustainability and a deep respect for nature. It is an opportunity to taste something new, learn about a unique way of life and perhaps bring home a little of the Finnish approach to happiness.
After all, the best journeys are often those that surprise us, and Finland’s culinary story may be one of Europe’s most rewarding discoveries.
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