Tailor-made luxury city break in Reykjavík, Iceland
Apotek Hotel
@ Apotek Hotel
@ Apotek Hotel
Located in the heart of Reykjavík’s historic centre, Apotek Hotel brings Icelandic elegance to life in a former pharmacy turned design-led retreat. Blending artdeco heritage with contemporary style, this boutique hotel offers the perfect base for a tailor-made Icelandic escape, whether you’re here for culture, cuisine, or your own quiet corner of the city.
Why Stay at Apotek Hotel?
Overlooking Austurvöllur Square and steps from museums, shops, and harbourside walks, Apotek is perfectly placed for both city discovery and laid-back luxury. From private tastings to secret thermal spots, we’ll tailor your Reykjavík experience from the inside out.
Historic Charm, Personalised Comfort
With its high ceilings, original features, and modern Nordic design, Apotek Hotel is a place to rest, reset, and explore Reykjavík your way.
Expect:
- Elegant rooms and suites with art deco-inspired interiors
- Tailor-made Reykjavík itineraries, from architecture to Aurora hunting
- Access to the award-winning Apotek Kitchen + Bar for Icelandic fusion cuisine
- Unbeatable location near Reykjavík’s top galleries, shops, and Old Harbour
Reykjavík, Your Way
We’ll help you design a city break that suits your style, whether that means exploring Icelandic design studios, soaking in secret geothermal pools, or heading out for a day of wild adventure.
Tailor-made experiences might include:
- Private food tours through the city’s buzzing culinary scene
- Scenic day trips to the Golden Circle, Reykjanes Peninsula, or lava fields
- Northern Lights excursions, by jeep, boat or from secret local lookouts
- Behind-the-scenes access to Reykjavík’s arts and music culture
Itinerary Inspiration in Iceland
We can personalise your stay and craft the perfect itinerary for you. Here are some examples of how we combine this accommodation with local experiences and give you a taste of the best.
Summer in Iceland: Lava, Lagoons & Glaciers
Luxury Iceland escape: lagoons, glaciers, whale watching and black sand beaches on a 9 day adventure of fire and ice.
South Iceland Super Jeeps and Snorkelling Adventure
A thrilling journey through South Iceland featuring the Golden Circle, ice caves, snorkelling, super jeep adventure, and unforgettable Northern Lights...
Panorama Glass Lodge in Iceland
Panorama Glass Lodge in Iceland allows you to get immersed in Iceland’s most dramatic landscape.
Iceland and Scandinavia Grand Discovery: Volcanoes, Fjords and Nordic Capitals
Discover Iceland and Scandinavia on a luxury journey featuring volcano tours, glacier hiking, Nordic cities, fjords and the Lofoten Islands.
Reykjavik & Akureyri
This short break in Iceland will help you discover the relaxing Sky Lagoon, and explore Iceland’s southern coast with a private guide.
Icelandic Aurora Self Drive
Iceland in the Autumn months is one of the best times to visit Iceland, and see the midnight sun!
Iceland Blue Lagoon Northern Lights Escape
Experience Iceland's Northern Lights, Golden Circle, Blue Lagoon and luxury geothermal retreats on this unforgettable autumn escape.
Iceland Self Drive Adventure with Glaciers, Fjords and Geothermal Experiences
Explore Iceland on an epic self drive with glaciers, waterfalls, wildlife encounters and luxury geothermal spa experiences
Iceland Family Adventure: Volcanoes, Glaciers and Geothermal Wonders
Discover Iceland's volcanoes, glaciers, waterfalls and hot springs on a luxury family adventure across the Land of Fire and Ice.Explore More Options in Iceland
Let us create your perfect Icelandic adventure – a land where fire meets ice and every turn reveals a new wonder. Stay in hand-selected countryside retreats or stylish Reykjavik hideaways, then dive into volcanic landscapes, geothermal lagoons, and thundering waterfalls. Whether you’re chasing the Northern Lights or exploring lava caves and glaciers, we’ll build a unique journey that fuses adventure with comfort, always with a touch of the unexpected.
Panorama Glass Lodge
Amazing sunsets and sunrises, watching the northern lights from your bed
Seljalandsfoss Horizons
Luxury retreat in southern Iceland offering waterfall views, volcanic landscapes and unforgettable nature experiences.
Hotel Rangá
A boutique hotel that go above and beyond in sustainability management
Deplar Farm
With two helipads, arrive in style at this super-luxury accommodation
Fosshotel Reykjavík
Tailor-made Icelandic city stays in Reykjavik’s tallest hotel – designed around you.
Hotel Reykjavík Saga
Elegant city centre hotel in Reykjavik where modern design, wellness and cultural landmarks meet in a refined Icelandic setting.
Alda Hotel Reykjavik
Boutique urban retreat with easy access to Reykjavik’s culture, cuisine and city life
Hótel Óðinsvé
Boutique hotel in central Reykjavik offering calm interiors, local dining and easy access to the city’s culture and historic streets.
Hotel Búðir
Tailor-made Icelandic romance in a windswept coastal church hotel – designed around you.
Eldar Lodge
A haven of comfort, luxury and tranquility, with stunning views of nature
Hótel Geysir
Luxury hotel beside Iceland’s famous Geysir area offering geothermal landscapes, Northern Lights experiences and stylish stays.
Miðgarður by Center Hotels
Stylish Reykjavík hotel offering Icelandic hospitality, Nordic design and easy access to Iceland’s natural wonders.
The Reykjavik Edition
5-star luxury hotel, explore the Blue Lagoon, and see the Northern Lights
The Retreat at Blue Lagoon
Luxury subterranean spa, Michelin-starred dining and private lagoon
Hotel Kea
Overlooking a stunning fjord, classic charm, in an unbeatable location
Hotel Vík í Mýrdal
Tailor-made coastal Iceland escapes at the foot of black beaches – designed around you
Lake Hotel, Egilsstaðir
Tailor-made Icelandic romance in a windswept coastal church hotel – designed around you.
Sand Hotel
A peaceful relaxing retreat from the bustling activity of the city centre
Hotel Húsafell
Relax in geothermal baths, with dark skies for seeing the Northern Lights
Iceland Parliament Hotel
Modern elegance in the heart of Reykjavik, where history meets luxury. Steps from Parliament, culture, and Iceland’s vibrant life.
Hotel Borg
Art deco interiors, sophisticated comfort, with views over Reykjavik
Hotel Jökulsárlón
A boutique hotel that go above and beyond in sustainability management
Silica Hotel
Refined comfort and luxury in an stunning setting, private lagoon access
Hótel Lóa
Hótel Lóa offers modern style, warm hospitality and the South Coast’s natural wonders just outside your door.
Skalatot Hotel
Close to stunning waterfalls, volcanoes, glaciers and black sand beaches
Hotel Umi
Connecting to nature, with peace and quiet in the Icelandic countryside
Skáld Hotel Akureyri
Stylish boutique hotel in North Iceland offering Arctic adventures, geothermal wonders and elegant Nordic accommodation.
Torfhús Retreat
Tranquillity and stunning scenery, in a place far away from the everyday
Hello Lucy!! Kim and I had a fantastic time in Iceland! Probably one of my top 3 trips I’ve ever taken!
It was everything we asked for and you did a wonderful job coordinating it all so beautifully!!
Thank you very much and we will contact you again when we get ready to plan our trip to Norway and Lapland!
Doreen
We originally hired Off the Map Travel in 2020 to set up a trip to see the Northern Lights. That didn’t happen, thanks to COVID. But, we persisted and in March of 2023, we took a 16-day trip that included both Iceland and Norway. IT WAS MAGICAL! Off the Map took care of everything! We were pampered at every stage of our trip. The people they hired and the activities they planned added up to a trip that will set the standard for any we’ll ever take in the future. Alex and his team were fabulous! We recommend them without restraint!
Jim & Kris
I would thoroughly recommend this company. Their planning and advice was spot on. Alex responded to my calls and emails very promptly. I will definitely use them again for future trips.
Rosie
Fantastic trip to Svalbard which delivered the true Arctic experience we were hoping for. The hotels were excellent and the activities – dog sledding and snowmobile expedition were lead by first class guides.
Top tip! The champagne tasting in the world’s most northerly wine cellar in the exceptional Funken Lodge is not to be missed!
Faith
Amy planned a fantastic trip! Everything was very well-thought out. All transfers went smoothly, accommodations were amazing, great restaurant recommendations and the tours were once-in-a-lifetime, can’t book it yourself off the internet experiences. The guides were all fantastic. Communications were prompt and everything worked exactly the way it was supposed to. What a pleasure! Already working on our next trip.
Anonymous
I used OTMT to organise a holiday to see the Northern Lights for my partner’s 50th birthday. They took the time to understand my priorities, the kinds of places we like to stay and the things we like to do. They recommended a fabulous itinerary in Norway centred around the Lyngen Experience Lodge. The holiday itself lived up to expectations and I have no hesitation in recommending OTMT. They listened carefully during the planning and delivered the perfect present for my partner.
Alex
We have loved it so much here that we have extended our stay and will come back to Bjornfjell and stay in one of their cabins until Jan 3 then we are staying in the igloo hotel the night of the 3rd. 😊We added a few excursions this week – we did the whale trip on the RIB boat (wow!), toured the igloo hotel (which is why we decided to book the last night!) and did the reindeer sleigh at Sorrisniva. You were so right, the bonfire excursion was incredible!!It has been an absolutely amazing trip!
Kristen
Well-organized trip to Norway and Svalbard with great accommodations and activities. Gwen was communicative and responsive to requests. Highly recommend!
Russell Snook
We really enjoyed our Norwegian adventure despite the -22 days! Unfortunately no real experience of viewing the Lights but we did capture a couple of images on our last night – too much cloud otherwise so lots of snow. We really enjoyed the husky lodge – not at all what we had tentatively imagined. Thanks for your assistance, maybe next time we will see the Lights in all their glory.
Andrew
What an amazing trip we are having. It is incredible. Many many thanks for arranging such an incredible trip.
Giles
We did! Everything was truly wonderful! I think the Holman Husky Lodge was our favourite place. Beautiful accommodations, but best of all, wonderful people! Everyone was so friendly and accommodating, excellent food, we really enjoyed our time there. We also greatly enjoyed Bergen! Opus XVI was beautiful and we loved being able to walk to restaurants and bars and take in the sights. All of our drivers were punctual and friendly. The itinerary was full but not overfull.
Thank you so much! It was an epic trip, we are taking home wonderful memories!
Shelly
Arctic Retreat was simply magical. Graham and his team were superb. Their entire focus was on ensuring we had an outstanding experience. The accommodation, setting and food were all excellent. The team, experienced professionals, each brought their own personal touch and local nuance. It was faultless. The dog sledging trip directly from Arctic Retreat was also superb. We would return to Arctic Retreat in a heartbeat.
George