Visit Sweden has released an incredibly fun campaign that finally allows for those oddly named items you might have purchased from IKEA, an identity beyond being a toilet brush or shelf.

“In Sweden, we are proud of IKEA and in a way, you can say that they helped us make Swedish places world-famous through the names they borrowed for their products. Now we want, with warmth and a twinkle in our eye, to show the originals behind the product names and invite the world to discover the whole of Sweden,” says Nils Persson, Chief Marketing Officer, Visit Sweden.

Who would have known that such places as Järvfjället in Swedish Lapland are more commonly known as a gaming chair, or that one of the shelves you might own is named after Kallax which is also in Swedish Lapland and close to Lulea (where we do some magnificent trips)!

Find out more incredible discoveries about IKEA furniture and their true meanings here:



Here is a fascinating list of places that actually exist beyond the corridors of your local IKEA:

  1. Bolmen, a large lake in the Småland region of southern Sweden (toilet brush)
  2. Järvfjället, a mountain in Swedish Lapland (gaming chair)
  3. Extorp, a suburb of Stockholm (sofa)
  4. Skärhamn, a fishing village on the island of Tjörn off the coast of West Sweden (door handle)
  5. Stubbarp, a manor house in the Skåne region of southern Sweden (cabinet legs)
  6. Kallax, a coastal village near Luleå in Swedish Lapland (storage shelf)
  7. Höljes, one of the most sparsely populated areas in Sweden, a forest in the Värmland region (pendant lamp)
  8. Hemsjö, a village in the Blekinge region (block candle)
  9. Toftan, a lake in the Dalarna region (waste bin)
  10. Mästerby, an historical battleground on the island of Gotland (a step stool)
  11. Voxnan, a river with waterfalls and rapids in the Hälsingland region (shower shelf)
  12. Himleån, ravines in the Halland region (bath towel)
  13. Laxviken, a rural village in the Jämtland Härjedalen region (cabinet door)
  14. Ingatorp, A village where you´ll find one of Sweden’s oldest wooden buildings, in   the Småland region (extendable table)
  15. Misterhult, an archipelago of 2,000 islands near Kalmar in the Småland region (a bamboo lamp)
  16. Vrena, a village near the east coast in the Sörmland region (countertop)
  17. Björksta, a village close to the university town of Uppsala (picture with frame)
  18. Norberg, a small town in Västmanland region (folding table)
  19. Askersund, a small town near Örebro in central Sweden (cabinet door)
  20. Rimforsa, a small village in the Östergötland region of east Sweden (work bench)
  21. Bodviken, a mountain lake in the UNESCO World heritage area of the High Coast in northern Sweden (washbasin)



There is so much to discover in Sweden which is what makes it a perfect destination with Off The Map Travel. Why not set our Adventure Artists a challenge by getting them to design a visit to Sweden that will encompass some of these wonderful places? Get in touch on the contact form below to see what we can tailor-make for you.


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